AVA

AVA was the premier members-only shopping site in the Philippines. It’s a curated online store of premium and well-loved brands. With a tightly-edited collection of apparel, shoes, bags, accessories, jewelry, home, art and design objects, AVA wants you to discover coveted pieces carefully selected by their team of taste makers. 

Web Design, Marketing Collaterals

ROLE

2012

YEAR

🧹The current website has undergone changes made by a different designer/team.

🧹The current website has undergone changes made by a different designer/team.

Being a start-up, one of the things AVA wanted to prioritise then was to boost its number of members. This was easily solved by creating a landing / log in page. Local celebrities like Maggie Wilson, Bianca Gonzales and even PMAP models have graced AVA's cover.

For the home page of the site, AVA had the following conditions:

  • Highlight on-going sales; show the number of days left per brand

  • Have a sliders to announce new brands, sales, etc. 

  • Create a product ticker, like Facebook’s, so users can see what other users are viewing / purchasing in real time

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