Echostore
Echostore is a concept store for sustainable lifestyle in the Philippines that wanted to branch out online. It earned its reputation sourcing and marketing eco-friendly products from all over the country, produced by communities or groups for their livelihood. It's the first store of its kind in the country to position green, fair trade community products in a premium, specialty market segment.
Since its launch in 2009, Echostore has built a market predominantly consisting of health-conscious women aged 21-40. However, the brand faced the challenge of limited awareness among its target audience, who are mostly located at least five miles away from Echostore locations. To address this, the website should prioritize showcasing the brand's products and leverage digital marketing strategies to expand its reach and increase awareness.
Creative Direction, UI
ROLE2013
YEAR
The website layout was intentionally designed to be user-friendly, catering to Echostore's customers who may not be highly proficient in navigating online platforms. By keeping the structure simple and intuitive, visitors can easily explore the site and find the information they need. To enhance customer engagement and product transparency, key ingredients were prominently displayed on the featured products. This approach not only entices customers but also enables them to quickly identify the primary components of each item.
RACHEL MUTIA X KARL NYLANDER🧹The current website has undergone changes made by a different designer/team.
To effectively convey Echostore's commitment to healthy, green products with trusted sources, the website's creative direction centered around these core elements. The following improvements were made: The background was adorned with a wooden texture to complement the natural products featured on the site, creating a cohesive visual theme. To maintain an inviting atmosphere, the rest of the page adopts a bright and clean aesthetic. This combination strikes a balance between warmth and modernity.